Harry Potter was the “chosen” wizard to defeat the Villainous White wizard who wanted to keep the magical blood of the magical folk pure. The neoliberal message of “tolerance” and “inclusion” is being pushed in the name of “love.”
You can easily frame Voldemort as the good guy fighting – out of love – for his own people.
The people who own the media, publishing houses and Hollywood propelled Harry Potter into the mainstream.
I’m not saying its a grand conspiracy, necessarily. I’m saying J.K Rowling knew exactly what buttons to push and people to please for success.